Summary
Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App Store, Apple Pay, Apple TV, Arcade, News, Books, Podcasts, Maps, iCloud and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, finding the next generation of games in the App Store and Arcade, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build love for Apple every day. We do that with inspiring creative, a culture first mindset, and the belief our Services make our incredible Apple devices even better.
We are looking for a Brand Manager to be a steward for Apple Pay marketing communications developed by Marcom, from awareness to performance.
In this role you will collaborate with a group of creatives, strategists, producers and cross-functional partners to develop and execute integrated marketing communications efforts for Apple Pay with a focus on Brand, Performance Advertising, Partner and Apple ecosystem marketing.
Description
- Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Responsibilities include, but are not limited to: assessing briefs, identifying strategic creative opportunities, and evolving + protecting the Apple Pay brand.
- Collaborate with an internal team of Producers, Writers, Designers, Strategists, Content and Project Managers to execute briefs from the Wallet, Payments & Commerce (WPC) Marketing group. As a part of the brand team, you are the face of these projects.
- Identify creative solutions across multiple categories including product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development.
- Partner closely with cross-functional + channel leads and Apple Services partners to act as a key point of contact and integration for the Marcom LA team supporting Apple Pay.
- Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.
Minimum Qualifications
- Experience in brand marketing communications or within a creative [advertising] agency.
Preferred Qualifications
- You have 7+ years experience within the brand marketing and creative communication industries, working in a collaborative, face-paced environment that requires navigating competing priorities.
- You have experience leading development and execution of creative marketing campaigns, balancing the needs of the business and media deliverables while maintaining the excellence of a creatively driven organization.
- You have experience partnering closely with cross-functional teams, and internal partners to act as a key point of contact and integration for strategic product positioning and integration of marketing plans.
- You have experience using best judgment to prioritize, creative problem solving, and make decisions about what briefs and projects to action based on the strategic goals of the business and marketing KPIs.
- You have guided teams of creative directors, producers, and strategists to plan, manage, and execute marketing communications efforts.
- You have a proven track record of establishing trust, credibility, and influence across multiple partners in order to bring consensus in a highly matrixed organization.
- You are resourceful, self-starting adaptable, creative, comfortable with ambiguity, and results oriented with proactive energy and a positive attitude.
