Brand Content Manager
Marcom is the creatively-led global team that oversees the consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Marcom team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing with a focus on creative content. In this role, the Brand Content Producer will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across the Marcom functional teams (Retail, Channel, Interactive, Events, Video, and Packaging) to help guide, develop, and execute global integrated marketing communication efforts.
Descriptions
- The day-to-day responsibilities include briefing creative and content curation teams (for example, Business Affairs, the Photo team, and so on); driving communications across teams; aligning with creative development schedules, presentations, and approval processes; and troubleshooting to create a smooth workflow for the cross-functional teams involved.
- As a key member of the Brand team, you will guide the creation and creative development of content for use across teams and GEOs. This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.
- Partner with the Brand team, Planner, and Creative Directors to develop compelling content briefs that align with the overall communication strategies.
- Lead launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.
- Partner closely with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies.
- Partner closely with the Brand Manager and the Cross-functional Project Manager to create a high-level creative content plan across a launch. Communicate the content strategy and directional changes to Marcom functional partners.
- Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials.
- Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints.
- Keeps all teams apprised of any product line-up and software updates that may impact content.
Minimum Qualifications
- A Bachelor's degree is preferred.
- You have 7+ years experience as an account manager, creative producer, or project manager, preferably at a creatively driven ad agency or in-house marketing communications department.
- You have experience and expertise in managing the creative development process across a variety of communication vehicles, including interactive, print, and PR.
Preferred Qualifications
- You are enthusiastic, inquisitive, and team oriented, with the ability and vision to define the day-to-day aspects of your primary role while keeping focus on its larger goals.
- You have shown ability to actively build rapport, credibility, and influence and to make things happen throughout a highly matrixed organization.
- You can support, understand, and enhance the creative development process across multiple media and functional teams with exceptional communication skills.
- You can balance working in a fast-paced, creatively driven organization with an analytical and focused approach to marketing.
- You are deeply organized and have rigorous attention to detail.
