Content Strategist - Apps & Games (Hybrid - On-site)
Summary:
Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications.
The App/Game Curator role within Marcom’s Business Affairs team is responsible for recommending, curating, sourcing, and verifying all appropriate third party iOS, iPadOS watchOS, tvOS, visionOS, and macOS app assets for use in Marcom’s marketing deliverables. In this role, you will be the key to helping ensure our Creative team has the best third-party app/game content specifically chosen for each deliverable for use in Marcom’s creative executions.
Key Qualifications:
- 5-7 years relevant experience in the app and/or game space and thrive in a fast-paced, deadline-driven environment managing multiple projects at once
- Deep understanding of Apple products, including hardware and software
- Loves apps & games and discovers new ones all the time
- Comfortable discussing, recommending, and demoing apps/games available on Apple products, and articulating the reasoning behind your recommendations and how they connect to tactical, strategic, positioning, and creative briefs
- A passion for, or deep understanding of at least one of the following specialized areas would contribute to success in the role: gaming (including mobile/desktop gaming trends & subgenres), emerging technology like AR & VR, machine learning, generative AI, professional/creative pro Mac apps (e.g. audio/video, 3D design, CAD, etc…)
- A basic familiarity with graphic design files like layered PSDs and file resolutions is expected
- A basic familiarity of developer processes & technologies (APIs, SDKs, UX) is a plus. No coding experience is required, but a comfortability being exposed to, and discussing, the “behind the scenes” of creating apps is important
Description:
- You’ll work cross-functionally across Marcom, as well as across Apple, on global marketing projects from planning to execution to infuse stellar third-party app & game content to help tell the stories of our products to hundreds of millions of people around the world
- You’ll help educate creative and brand teams on the latest trends for third-party apps & games, and present relevant suggestions for a particular brief or product, and understand what makes a great app visually and technically
- You’ll coordinate with the global App Store, Product Marketing, and Developer Relations teams to stay apprised of anticipated app releases, learn marketing priorities, communicate project updates, and solve problems as they relate to Marcom projects
- You’ll maintain tight communication with team leads to make sure information is flowing, action items are clear, issues are escalated at the right time and to the right people, and risk exposure is minimized
- You’ll use a variety of tools and sources to surface apps and app content relevant for a given marketing project, and occasionally provide screenshots or screen recordings of this content to share across the team
- You’ll work directly with Apple’s vibrant app developer community from around the world to discover new and upcoming apps, and to establish meaningful relationships that can be used in co-marketing opportunities
- You’ll work with app developers to obtain assets, permissions, and information about their future product pipelines
- You’ll maintain the integrity of third-party App Store content in Apple’s marketing as it moves through the creative and production processes
- You’ll be responsible for ingesting & tracking assets from developers and internal teams using a content management system
- You’ll solve complex content problems that may arise with the clearance or production of third-party app content, and use internal & external relationships and subject-matter expertise to do so
- You’ll work on ad hoc special projects including but not limited to internal knowledge sharing, research on apps, app users, app workflows, etc…
Education:
- BA/BS or related degree preferred
- Marketing, advertising, graphic design, gaming, editorial, or app development experience a plus
